Client:
Wecheer.IO
Market:
Vietnam
Mission:
Driving Qualified Leads and Amplifying Brand Presence
Wecheer Sweden collaborated with Fancy Creative Agency to implement a data-driven, multi-channel performance marketing strategy aimed at increasing qualified leads, boosting brand awareness, and driving sales in the Vietnamese market.
Objectives:
- Enhance Website Traffic: Attract and engage potential customers through targeted campaigns.
- Elevate Brand Awareness: Position Wecheer prominently within key demographics.
- Drive Customer Acquisition: Convert prospects into loyal customers.
- Optimize Campaign Performance: Continuously refine strategies for maximum return on investment.
Our Approach: Comprehensive Performance Marketing
📲 Social Media Marketing
- Strategic Planning: Developed a refined social media strategy with precise audience targeting.
- Engaging Content Creation: Produced compelling visuals and ad formats, including videos and carousels, to highlight Wecheer’s unique offerings.
🤝 Key Opinion Leader (KOL) Management
- Influencer Identification: Sourced influencers whose audiences align with Wecheer’s target market.
- Collaborative Campaigns: Designed partnerships featuring sponsored content and authentic reviews to expand brand reach.
📶 WiFi Marketing
- Location-Based Campaigns: Implemented WiFi marketing initiatives to capture leads at strategic locations.
- Behavioral Retargeting: Utilized user data to deliver personalized follow-up content.
📩 SMS Marketing
- Opt-In List Development: Built subscriber lists with clear value propositions.
- Personalized Messaging: Crafted automated SMS campaigns tailored to individual user preferences.
Deliverables:
- Comprehensive Marketing Strategy: A detailed plan outlining multi-channel approaches.
- Campaign Calendars: Scheduled activities across all platforms.
- Performance Reports: Regular analytics with actionable insights.
- KOL Engagement Metrics: Tracking influencer collaborations and their impact.
- Subscribers: 500 new subscribers in the first month