Client:
Mastercard
Market:
Vietnam & US
Mission:
Crafting an Exclusive Coffee Giftset for Global Customers
Mastercard Vietnam partnered with Fancy Creative Agency to develop a unique and artistic coffee giftset celebrating the historic launch of Ho Chi Minh City’s first metro line. Fancy was tasked with creating a meaningful concept, designing the packaging, and managing the end-to-end production of high-quality roasted and instant coffee. Despite a tight deadline, Fancy delivered a giftset that blended cultural celebration with brand prestige.
🚀 The Goal?
- Develop a creative concept that aligns with the metro line’s opening celebration.
- Design a sophisticated and memorable giftset that showcases Mastercard’s brand.
- Ensure high-quality coffee production, from roasting to packaging.
- Overcome tight deadlines with efficient planning and execution.
Combining ArtistryQualityEfficiency
💡 Concept Development & Design
- Metro-Inspired Theme: The giftset design drew inspiration from the vibrant energy of Ho Chi Minh City, with elements reflecting the metro line’s modernity and Mastercard’s iconic branding.
- Packaging Design: Created an elegant and functional design with a high-quality finish, blending traditional Vietnamese aesthetics with a contemporary twist.
- Brand Integration: Incorporated Mastercard’s brand colors and logos seamlessly into the design, ensuring brand recognition and aesthetic appeal.
🌱 Coffee Production & Product Development
- Premium Coffee Selection: Sourced high-quality coffee beans, offering a gourmet roasted coffee experience and convenient instant coffee options.
- End-to-End Production: Managed the entire supply chain, from concept to final product, maintaining consistency and quality.
- Attention to Detail: Every element of the giftset, from the coffee blend to the packaging details, was designed to leave a lasting impression.
⏱️ Efficient Planning & Execution
- Agile Project Management: Despite the tight timeline, our team used strategic planning and dynamic workflows to accelerate production.
- On-Time Delivery: Coordinated with production partners to ensure the giftsets were ready for the metro line’s grand opening event.
The Results? A Giftset That Left a Lasting Impact.
🚀 High-Quality Production: Delivered a premium product that combined gourmet coffee with artistic packaging.
💡 Positive Brand Perception: The giftset’s unique design and thoughtful execution resonated well with recipients.
📈 Success Under Pressure: Overcame a tight deadline with precision and creativity, proving Fancy Creative Agency’s ability to thrive under pressure.
🎯 Mastercard Vietnam didn’t just launch a giftset—it created a memorable brand experience.