Client:
Lotte.vn
Market:
Vietnam
Mission:
Delivering 10,000 SKU Descriptions and Photos Monthly for Lotte E-commerce Platform
Fancy Creative Agency partnered with Lotte.vn to support their e-commerce growth strategy by delivering high-quality product descriptions and photos at scale. With an ambitious target of 10,000 SKUs per month, this project required a meticulous approach to ensure consistency, accuracy, and creativity across all deliverables.
Project Goals:
- Provide 10,000 high-quality product descriptions and photos monthly to enhance Lotte.vn’s e-commerce platform.
- Ensure brand consistency while capturing the unique selling points of a diverse range of products.
- Support Lotte.vn’s sales strategy by delivering engaging, SEO-friendly content and visually appealing product images.
Our Approach: Balancing Quality, Volume, and Speed
1. Streamlined Content Production Workflow
To meet the high-volume requirements, Fancy Creative Agency developed a robust workflow that combined creativity with efficiency:
- Content Creation Team: A dedicated team of content writers produced engaging product descriptions, emphasizing key features, benefits, and unique selling propositions.
- Photography Studio Setup: An in-house photography team managed the entire process from styling and shooting to post-production editing, ensuring each product was presented in its best light.
- Automation & Tools: Utilized content management tools and automated processes to track progress, maintain quality control, and ensure on-time delivery.
2. High-Impact Photography
Our photography team developed a standardized style guide to maintain consistency and quality across thousands of product images:
- Lighting & Composition: Implemented consistent lighting setups and dynamic compositions to ensure products stood out on the e-commerce platform.
- Efficient Shoot Management: Managed the photography of large batches of products with quick turnaround times, keeping quality intact.
- Post-Production Excellence: Each image underwent professional editing to meet Lotte.vn’s e-commerce standards, focusing on clarity, color accuracy, and visual appeal.
3. Content Strategy & SEO Integration
- SEO-Optimized Descriptions: Each product description was crafted with SEO best practices, including target keywords, concise formatting, and engaging language.
- Data-Driven Approach: Analyzed market trends and customer behavior to tailor content that not only informs but also converts.
- Brand Voice Consistency: Maintained Lotte.vn’s brand tone while adapting to the specific needs of each product category.
The Results? A Well-Oiled Content Machine That Delivers Impact
- Consistent Monthly Output: Delivered 10,000-13,000 SKUs each month, keeping Lotte.vn’s platform fresh, engaging, and up-to-date.
- Enhanced Product Listings: The combination of high-quality images and compelling descriptions helped improve customer engagement and conversion rates.
- Operational Efficiency: Implemented a scalable workflow that allowed seamless adaptation to changing requirements and seasonal demands.
🎯 Lotte.vn didn’t just scale its content production—it enhanced its brand and customer experience.