Client:
Thien Long Group
Market:
Vietnam
Mission:
Celebrating Teachers' Contributions on Vietnamese Teachers' Day 20/11/2021
Fancy Creative Agency collaborated with Thien Long Group – Bizner to create a heartfelt digital campaign titled “TRỌN LÒNG TRI ÂN”, dedicated to honoring teachers on Vietnamese Teachers’ Day. The campaign aimed to express gratitude towards educators, leveraging engaging content, strategic KOL management, and targeted digital channels to deliver a meaningful and impactful message.
Scope Of Work
- Content Development: Crafting compelling stories and visuals for Google and Facebook.
- KOL Management: Collaborating with influencers in the education sector, including teachers and educational leaders.
Bringing the Campaign to Life
1. Crafting the Campaign Concept
We began by developing a creative concept that revolves around the theme of gratitude and respect for teachers. The campaign narrative was designed to evoke emotions, highlighting the selfless contributions of teachers in shaping the future generation.
- Emotional Storytelling: The content strategy involved sharing real stories from teachers, using inspirational quotes, and creating touching visuals that resonated with a broad audience.
- Visual Identity: Developed a consistent and professional visual style, combining warm tones and authentic imagery to amplify the message of gratitude.
2. Content Development Across Digital Channels
To maximize the campaign’s reach, our team created tailored content for both Google and Facebook platforms:
- Google Ads: Designed targeted ads that delivered personalized messages to audiences based on their browsing behavior and interests in education.
- Facebook Strategy: Crafted engaging posts, including videos, carousel ads, and inspirational stories, that encouraged users to share their gratitude for their own teachers.
- Interactive Elements: Introduced a hashtag challenge encouraging followers to share teacher appreciation posts, boosting organic engagement.
3. Strategic KOL Management
We collaborated with influencers in the education industry, focusing on teachers and educational leaders:
- KOL Selection: Handpicked influencers with a strong connection to the education community, ensuring authentic endorsements.
- Content Collaboration: Managed influencer-generated content, featuring personal stories, live streams, and videos where they expressed their gratitude to fellow educators.
- Impactful Messaging: Each KOL shared a personal story, creating a genuine and heartfelt tone that amplified the campaign’s message of gratitude.
4. Execution & Real-Time Optimization
- Data-Driven Approach: Utilized analytics tools to monitor ad performance, allowing us to adjust targeting and content strategies in real-time.
- Engagement Monitoring: Actively engaged with the audience, responding to comments, sharing user stories, and maintaining the momentum of the campaign.
The Results? A Campaign That Touched Hearts and Boosted Engagement
- Broad Reach: The campaign achieved over 5 million impressions across Google and Facebook, significantly enhancing brand visibility.
- High Engagement: The posts and ads generated thousands of interactions, with users sharing their appreciation stories and participating in the hashtag challenge.
- Successful KOL Integration: The influencers’ stories not only reinforced the campaign’s authenticity but also attracted organic shares and positive responses.
- Brand Impact: The campaign strengthened Bizner’s brand image as a thoughtful and community-focused brand, aligning with Thien Long Group’s values.
🎯 The “TRỌN LÒNG TRI ÂN” campaign didn’t just promote a product—it built a bridge of gratitude and respect between the brand and the community.