FANCY.
Creative Agency
CLIENT:
KELLA PROFESSIONAL
LOCATION:
HO CHI MINH CITY
DATE:
--/--/----
DOC REF:
#FNCY-KLL-02-REV
Formulation Objective
Comprehensive brand identity overhaul and digital ecosystem architecture. Transitioning from mass-market utility to a premium, salon-grade fashion aesthetic.
P.01
Exhibit A: Concept & Prototypes
VISUAL- A.1 The Products -
Products line
- A.2 Demo AI Works -
F.01 / Serum
F.02 / Hair Mask & Shampoo
F.03 / Lotion
F.04 / Conditioner & Shampoo
F.05 / Product & Model
F.06 / Product & Model
F.07 / Product & Model
F.08 / Product & Model
- A.3 Digital Motion Studies -
AI Video Demo 1 - Kella
Open Link ↗
AI Video Demo 2 - Kella
Open Link ↗
Exhibit B: Detailed Quotation & Scope
PRICING IN VNDI. Brand Identity Formulation
120,000,000Core visual and strategic repositioning to elevate the brand perception.
Scope & Functionalities:
- > Market & Competitor Analysis
- > Primary Logo Refinement & Alternate Marks
- > Typography System (Display & Body)
- > Color Palette Laboratory (Primary & Secondary)
- > Tone of Voice & Copywriting guidelines
Deliverables (Outcome):
- - 50+ pages Digital Brand Guideline Book (PDF)
- - Source files package (.AI, .EPS, .SVG, .PNG)
II. Master Packaging Architecture
40,000,000Establishing the visual language for physical products (B2B & B2C lines).
Scope & Functionalities:
- > Structural label layout for Salon Line (B2B - minimal, info-heavy)
- > Structural label layout for Home Care (B2C - aesthetic, fashion-forward)
- > Material & printing finish consultation (Matte, Foiling, Emboss)
Deliverables (Outcome):
- - 02 Master Concept Design Files
- - 3D Photorealistic rendered mockups for presentation
III. UX/UI Digital Interface Design
50,000,000Blueprint for the website experience, mapping distinct journeys for Salon Owners and Retail Consumers.
Website Interface Scope Planned:
- > Homepage (Immersive, brand-story driven)
- > B2B Module: "Quick-Add Matrix" UI for rapid bulk ordering
- > B2C Module: Interactive "Hair Quiz" UI for product recommendation
- > E-commerce Flow: Product detail, Cart slider, Minimal checkout
- > Content Hub: Academy/Blog for stylist tutorials
Deliverables (Outcome):
- - Clickable Figma Prototype (Desktop & Mobile)
- - 25+ High-fidelity screens design
- - Handover-ready UI Component Library
/// OPTIONAL EXTENSIONS ///
IV. Full SKU Packaging Rollout
+80,000,000Scope & Deliverables:
- > Resizing & adapting the Master Concept to 50+ individual product variations (shampoos, dyes, developers).
- > Outcome: 50+ Print-ready mechanical die-cut files (AI/PDF), compliant with local labeling laws.
V. Full Stack Web Development
+120,000,000Translating the UI into a live, high-performance E-commerce platform.
Website Functionalities Programmed:
- > Front-end: React/Next.js for seamless page transitions and speed.
- > Back-end Logic: Custom CMS for content management.
- > E-commerce Engine: Tiered pricing system (Salon vs Retail prices).
- > Logic integration for "Diagnostic Hair Quiz" algorithm.
- > ERP Integration: API syncing for real-time inventory & orders.
Deliverables (Outcome):
- - Fully deployed web application on production server
- - Admin Dashboard credentials
- - Documented Source Code (Git Repository)
VI. AI Product Photography
+20,000,000
Cutting-edge AI generation for complete catalog visualization without physical studio constraints.
QUANTITY:
SKUS (80,000 VND / SKU)
Scope & Deliverables:
- > Prompt engineering & AI generation of photorealistic lifestyle/studio setups.
- > Post-production retouching and color-matching for individual SKUs.
- > Outcome: High-resolution, web-optimized images ready for E-commerce & Social Media.
Receipt & Allocation
01/ Brand ID.
0
02/ Master Pkg.
0
03/ UI/UX Design.
0
04/ Full SKU Rollout.
0
05/ Web Development.
0
06/ AI Photo Gen.
0
Final Estimate (VND)
0
* Excludes 10% VAT. Valid for 30 days.