Client:
DYC Auto Parts
Market:
Vietnam
Mission:
Strategic Brand Transformation & High-Ticket Lead Generation
DYC Auto Parts partnered with Fancy Creative Agency to professionalize their brand image, digitize their customer care operations, and implement a highly efficient performance marketing strategy. The goal was to capture high-value leads for premium automotive services (PPF, Detailing) while establishing a robust digital foundation for long-term growth.
Objectives
Maximize Budget Efficiency: Generate qualified leads for high-ticket services with an optimized cost-per-result (CPR).
Elevate Brand Identity: Build a professional visual system to match the prestige of luxury car owners (Lexus, Porsche, Volvo).
Empower Direct Sales: Create specialized sales materials (Sales Kits) to reduce reliance on paid ads for closing deals.
Market Positioning: Conduct deep research to position DYC as a leader in “Vehicle Value Protection” for 2026.
- Digital Transformation: Streamline warranty tracking and enhance customer touchpoints through automation.
Our Approach: Integrated Branding, Tech & Performance
💻 Web & System Development
Warranty Management Ecosystem: Developed a bespoke Warranty Management System for DYC to track service history, integrated seamlessly with SMS and Zalo for automated customer notifications and retention.
Website UI/UX Design: Designed and deployed professional websites for climaxppf.vn and dyc.vn, serving as premium digital storefronts to showcase services and capture organic traffic.
🎨 Creative Branding & Sales Enablement
Comprehensive Identity System: Designed over 12 brand assets including uniforms, warranty cards, and packaging to ensure a consistent premium experience.
Targeted Sales Kits: Developed 5 distinct Sales Kits tailored specifically for owners of Lexus, Volvo, Porsche, Land Rover, and Toyota, acting as a “silent weapon” for the sales team.
📈 Performance Marketing (Ads)
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Lead Form Optimization: Shifted strategy from expensive Message Ads to high-intent Lead Forms, achieving a cost much lower than the industry average.
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Audience Targeting: Refined targeting to reach luxury car owners effectively, filtering for high-quality prospects.
📱 Content & Social Media
Educational Content: Produced content focused on educating users about PPF and car protection to build trust.
PR & Seeding: Executed PR bookings (CafeF) and seeding scripts to enhance brand credibility and time-on-site metrics.
🧠 Strategic Consulting
Market Research: Conducted in-depth research on 5 major car manufacturers to align service offerings with customer needs.
Process Optimization: Consulted on customer care and warranty processes to increase retention.
Deliverables:
Digital Ecosystem:Complete Warranty Management System (SMS/Zalo integration) & 02 Official Websites.
Brand Identity Suite: Full set of digital and print assets.
Digital Sales Weapons: 5 Specialized Sales Kits.
Ad Performance Reports: Detailed breakdown of CPR and ROI.
Strategic Roadmap: Market research and brand positioning plan for 2026.