Client:
New World Saigon Hotel
Market:
Vietnam
Mission:
Capturing the essence of Nguyệt Bội Minh mooncake collection
Fancy Creative Agency had the privilege of collaborating with New World Saigon Hotel to capture the essence of their Nguyệt Bội Minh mooncake collection for the 2023 Mid-Autumn Festival. Our goal was to create a series of photographs that not only showcased the exquisite design and flavors of the mooncakes but also reflected the hotel’s commitment to luxury and tradition.
Project Goals:
- Highlight Product Elegance: Emphasize the sophisticated design and packaging of the Nguyệt Bội Minh mooncake collection.
- Convey Cultural Significance: Capture the traditional essence and cultural importance of the Mid-Autumn Festival.
- Enhance Brand Image: Produce high-quality images that align with New World Saigon Hotel’s brand identity and appeal to their target audience.
Scope of Work
1. Concept Development:
- Theme Selection: Developed a visual theme that harmoniously blends traditional Vietnamese elements with contemporary aesthetics to reflect the hotel’s fusion of classic and modern luxury.
- Mood Board Creation: Curated a mood board to align with the hotel’s vision, incorporating elements such as lanterns, moonlit settings, and festive decorations to evoke the ambiance of the Mid-Autumn Festival.
2. Photography Execution:
- Styling: Collaborated with food stylists to arrange the mooncakes in an appealing manner, highlighting their unique flavors and intricate designs.
- Lighting: Utilized soft, warm lighting to create an inviting and festive atmosphere, enhancing the textures and colors of the mooncakes.
- Composition: Employed various composition techniques to showcase the mooncakes from multiple angles, providing a comprehensive visual experience.
3. Post-Production:
- Image Enhancement: Performed meticulous editing to ensure color accuracy, sharpness, and consistency across all images.
- Final Delivery: Provided a collection of high-resolution images suitable for various marketing channels, including print, digital, and social media platforms.
Deliverables:
- Photograph Portfolio: A set of professionally styled and edited photographs capturing the Nguyệt Bội Minh mooncake collection.
- Usage Rights: Comprehensive rights for the hotel to utilize the images across their marketing and promotional materials.
This collaboration resulted in a series of visuals that not only showcased the elegance of the mooncake collection but also reinforced New World Saigon Hotel’s dedication to quality and cultural appreciation. The images played a pivotal role in the hotel’s marketing campaign, attracting attention and admiration from both local and international audiences.
