Client:
Seraton Saigon Grand Opera Hotel
Market:
Vietnam
Mission:
Showcasing Sheraton Saigon’s Mooncake 2021 Collection with Artistic Photography
Fancy Creative Agency collaborated with Sheraton Saigon to create stunning visuals for their Mooncake 2021 Collection, capturing the luxury and artistry of the product. Our photography service aimed to enhance the brand’s image, showcasing the mooncakes’ premium quality and exquisite packaging in a way that reflects the elegance and tradition of the Mid-Autumn Festival.
Project Goals:
- Create elegant and artistic visuals that align with Sheraton’s luxury brand image.
- Capture the authentic charm of the Mid-Autumn Festival through visual storytelling.
- Provide high-quality images for use in marketing campaigns, social media, and promotional materials.
Blending Tradition with Modern Visuals
Photography Concept & Execution
We developed a creative concept that merged traditional Vietnamese elements with a modern, luxurious twist. The photography focused on showcasing the intricate designs of the mooncakes and their vibrant packaging, utilizing props, lighting, and compositions that evoke the festive spirit of the Mid-Autumn season.
Key Visual Elements
Our approach emphasized warm, inviting lighting to create a cozy and festive mood. The compositions were designed to highlight the mooncakes from various angles, showcasing both the fine details and the overall presentation. Each image aimed to tell a story of tradition and celebration, aligning with Sheraton’s brand values.
Post-Production Excellence
Our team applied meticulous editing techniques to ensure vibrant colors, sharp details, and a polished finish. The final images maintained a consistent visual style, supporting Sheraton’s luxury branding and enhancing the impact of their marketing materials.
Deliverables:
Our photography helped reinforce Sheraton Saigon’s position as a top-tier luxury brand. The images played a pivotal role in the Mooncake 2021 marketing campaign, showcasing the elegant presentation and premium quality of the collection. The visuals were used across multiple channels, including advertisements, social media, brochures, and the hotel’s website, contributing to a successful promotional strategy.
Sheraton Saigon didn’t just present a mooncake collection—it delivered a luxurious and culturally rich experience through captivating visuals.
