Client:
Toyota
Market:
Vietnam
Mission:
Driving Digital Growth & Lead Generation
Toyota partnered with Fancy Creative Agency to create a visually stunning and informative brochure that highlights the ruggedness, versatility, and adventurous spirit of the Fortuner CCV. This brochure serves as a key marketing asset for dealerships and sales teams, aiming to captivate and inform potential customers.
Objectives:
- Emphasize Key Features: Showcase the Fortuner CCV’s standout specifications that resonate with the target market.
- Align with Brand Identity: Ensure the brochure reflects Toyota’s esteemed brand image and values.
Our Approach: Crafting a Brochure That Drives Engagement
🎨 Concept Development
We brainstormed multiple themes and visual approaches, presenting initial sketches and mood boards to Toyota for feedback. This collaborative process ensured the final concept resonated with the brand and its audience.
🖌️ Layout and Design
- Optimal Structure: Determined the ideal brochure size and layout, balancing imagery and text for an engaging flow.
- High-Impact Visuals: Designed compelling cover and interior spreads that draw readers in.
- Clear Information Hierarchy: Organized content to highlight essential information effectively.
![Toyota-working-on-project-2[1]](https://fancydistrict.net/wp-content/uploads/2025/02/Toyota-working-on-project-21.jpg)
![Toyota-Working-on-project[1]](https://fancydistrict.net/wp-content/uploads/2025/02/Toyota-Working-on-project1.jpg)
![Toyota-working-on-project-3[1]](https://fancydistrict.net/wp-content/uploads/2025/02/Toyota-working-on-project-31.jpg)
📸 Image Selection and Creation
Sourced high-quality photography showcasing the Fortuner CCV in dynamic scenarios, capturing its capabilities and appeal.
✍️ Copywriting
Developed engaging headlines and descriptions that speak directly to the target audience, ensuring the content is both informative and persuasive.
Deliverables:
- Diverse Concept Options: Provided multiple design concepts for Toyota’s review and selection.
- Final Print-Ready Brochure: Delivered in various formats (PDF, InDesign) for versatile use.
- Style Guide: Included guidelines on fonts, colors, and layouts for consistent future adaptations.
