Fedex

This project focuses on enhancing FedEx’s digital marketing presence to drive brand awareness, generate high-quality leads, and support sustained growth. The emphasis will be on strategic social media engagement, website optimization for lead capture, and data-driven campaign development.

Client:

Market:

Vietnam

#SocialMediaMarketing #WebMarketing #LeadGeneration #CONTENT #DESIGN

Project Goals

Increase brand visibility and engagement on key social platforms.
Enhance the FedEx website’s ability to convert visitors into leads.
Develop targeted lead generation campaigns across digital channels.

Scope of Work

Social Media Marketing:
- Social platform audit and targeted strategy development.
- Content creation that highlights FedEx’s unique value proposition, customer success stories, and company culture.
Website Marketing:
- Optimize landing pages, forms, and CTAs (Calls to Action).
- Develop content and resources addressing customer pain points and commonly asked questions.
Lead Generation:
- Implement lead magnets (eBooks and Vouchers Giveaway) to capture valuable prospect data.
- Design targeted ad campaigns focused on lead acquisition.
- Explore lead nurturing strategies to guide prospects through the funnel.

Deliverables

Detailed marketing strategy document (aligned with overall FedEx business goals in Vietnam market).
Social media content calendar and campaign plans.
Optimized website landing pages and lead capture forms.
Lead generation campaign concepts and execution plans.
Performance report with key metrics and insights.