This project involves the design of a visually stunning and informative brochure to showcase the Toyota Fortuner CCV’s features, capabilities, and target audience. The brochure will be a key marketing asset for dealerships and sales teams.

Client:

Toyota

Market:

Vietnam

Project Goals

  • Highlight the Fortuner CCV’s ruggedness, versatility, and adventurous spirit.
  • Emphasize key features and specifications that appeal to the target market.
  • Create a visually compelling brochure that aligns with Toyota’s brand identity.

Scope of Work

  • Concept Development:¬†Brainstorm multiple themes and visual approaches. Present initial sketches/mood boards to Toyota for feedback.
  • Layout and Design:
    • Determine optimal brochure size, flow, and balance of images vs. text.
    • Create high-impact cover and interior spreads.
    • Ensure clear hierarchy for key information.
  • Image Selection/Creation:
    • Source or commission high-quality photography emphasizing the Fortuner CCV in action.
    • Potential for illustrations or graphics to explain specifications.
  • Copywriting:
    • Develop compelling headlines and descriptions that resonate with the target audience.
    • Proofreading and editing for accuracy and brand voice.

Deliverables

  • Multiple concept options for Toyota review.
  • Final print-ready brochure files (PDF, InDesign, etc.).
  • Style guide for future adaptation (fonts, colors).