This project involves the design of a visually stunning and informative brochure to showcase the Toyota Fortuner CCV’s features, capabilities, and target audience. The brochure will be a key marketing asset for dealerships and sales teams.
Client:
Toyota
Market:
Vietnam
Project Goals
Highlight the Fortuner CCV’s ruggedness, versatility, and adventurous spirit.
Emphasize key features and specifications that appeal to the target market.
Create a visually compelling brochure that aligns with Toyota’s brand identity.
Scope of Work
Concept Development: Brainstorm multiple themes and visual approaches. Present initial sketches/mood boards to Toyota for feedback.
Layout and Design:
Determine optimal brochure size, flow, and balance of images vs. text.
Create high-impact cover and interior spreads.
Ensure clear hierarchy for key information.
Image Selection/Creation:
Source or commission high-quality photography emphasizing the Fortuner CCV in action.
Potential for illustrations or graphics to explain specifications.
Copywriting:
Develop compelling headlines and descriptions that resonate with the target audience.
Proofreading and editing for accuracy and brand voice.
Deliverables
Multiple concept options for Toyota review.
Final print-ready brochure files (PDF, InDesign, etc.).
Style guide for future adaptation (fonts, colors).
