This project focuses on implementing a multi-channel performance marketing strategy to drive growth for Wecheer. The emphasis will be on leveraging data to target the right audiences, optimize campaigns for conversions, and deliver measurable ROI.

Client:

Wecheer Sweden

Market:

Vietnam

#Performancemarketing #Socialmediamarketing #KOLmanagement #wifimarketing #smsmarketing

Project Goals

  • Increase qualified leads and website traffic.
  • Boost brand awareness within target demographics.
  • Acquire new customers and drive sales.
  • Track and optimize campaigns for maximum efficiency.

Scope of Work

  • Social Media Marketing:
    • Refine social strategy and paid campaigns for optimal audience targeting.
    • Create engaging content and ad formats (video, carousel, etc.) to showcase Wecheer’s capabilities.
  • KOL Management:
    • Identify relevant influencers with audiences aligned to Wecheer’s ideal clients.
    • Develop collaboration plans (sponsored content, reviews, etc.) to amplify brand reach.
  • WiFi Marketing:
    • Develop location-based WiFi marketing campaigns to capture leads and promote Wecheer’s services.
    • Utilize user behavior data for targeted retargeting.
  • SMS Marketing:
    • Build opt-in SMS lists with clear value propositions for subscribers.
    • Develop automated and personalized SMS campaigns to nurture leads and drive conversions.

Deliverables

  • Detailed performance marketing strategy plan.
  • Campaign calendars across all channels.
  • Regular performance reports with actionable insights.
  • KOL outreach and campaign tracking metrics.